CDC’s Tips From Former Smokers: Anti-smoking campaign launches seventh year
CDC’s Tips From Former Smokers campaign resumes for 25 weeks on April 23, 2018. The 15- and 30-second ads will air nationally on television, online, and in print advertisements. Markets that have higher rates of cigarette smoking will have additional airings and advertisements for increased awareness.
Tips From Former Smokers will release new ads featuring:
In each campaign, there was an immediate, sustained and dramatic spike in calls to 1-800-QUIT-NOW"", and in visits to the campaign website.
Since 2012, CDC estimates that millions of Americans have tried to quit smoking cigarettes because of the campaign, and at least half a million have quit for good.
In addition, in the first year of the campaign alone, an estimated 6 million nonsmokers talked with friends and family about the dangers of smoking.
Tips is cost-effective. Economic analysis of the Tips campaign has shown that for every $2,000 we spend on the ads, we prevent a death.
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